Hi — I’m Robert Oller. I’ve spent the last seventeen years creating winning marketing strategy and leading companies to consistent year-over-year growth, in two worlds that turn out to be the same world: wellness — massage companies, day spas, med spas — and home services, from HVAC to the rest of the trades.
Two industries, one economics
A spa membership and an HVAC maintenance agreement are the same product: recurring revenue bought with trust. Rebooking a massage client and renewing a service agreement are the same discipline. I know the booking platforms and the field-service CRMs, the front desk and the CSR, the treatment room and the truck — which means your team gets a leader who already speaks the language, whichever one it is.
Why I do this
I understand the value of the work you bring into this world — whether it heals a body or keeps a family’s home running. The ebb and flow of business can feel overwhelming, and it’s hard to achieve big goals when your marketing isn’t working well. I love solving marketing problems, guiding teams to win with their strengths, and using my strengths to amplify what you build.
How I work
- Leadership, not labor. Your team and vendors execute; I make sure what they execute is worth executing.
- One cadence. Annual goals, quarterly strategies, weekly accountability — every engagement, no exceptions.
- Numbers with owners. Every goal gets a KPI, every KPI gets a name next to it.
- Fluency over theory. I know your platforms and your tools before day one.
The record
The engagements speak better than adjectives — see Results for the case studies and the standard they’re published under.