Hi — I’m Robert Oller. I’ve spent the last seventeen years creating winning marketing strategy and leading companies to consistent year-over-year growth, in two worlds that turn out to be the same world: wellness — massage companies, day spas, med spas — and home services, from HVAC to the rest of the trades.
Two industries, one economics
A spa membership and an HVAC maintenance agreement are the same product: recurring revenue bought with trust. Rebooking a massage client and renewing a service agreement are the same discipline. I know the booking platforms and the field-service CRMs, the front desk and the CSR, the treatment room and the truck — which means your team gets a leader who already speaks the language, whichever one it is.
Why I do this
I understand the value of the work you bring into this world — whether it heals a body or keeps a family’s home running. The ebb and flow of business can feel overwhelming, and it’s hard to achieve big goals when your marketing isn’t working well. I love solving marketing problems, guiding teams to win with their strengths, and using my strengths to amplify what you build.
How I work
- Leadership, not labor. Your team and vendors execute; I make sure what they execute is worth executing.
- One cadence. Annual goals, quarterly strategies, weekly accountability — every engagement, no exceptions.
- Numbers with owners. Every goal gets a KPI, every KPI gets a name next to it.
- Fluency over theory. I know your platforms and your tools before day one.
The Record
Two current engagements, measured from the clients’ own records:
+40%
Service revenue
Months 7 to 18 of the engagement against the 12 months before it began: $687k more a year.
+$233k/yr
Recurring membership dues
Dues up 37% in a year to an $869k run rate, with the member roster up from 498 to 688.
4,296
Visits, busiest quarter on record
+31.5% on Q3 2025 and more than any quarter since records began in 2022. September was the busiest month on record.