Some owners are genuinely good at marketing — they just have no one senior to think with. The Ongoing Advisor engagement keeps a fractional-CMO-grade perspective in your corner without handing over the department.
- CadenceTwo working sessions per month
- FormatStrategy review, numbers review, and the decisions in front of you
- Between sessionsYour team executes; I’m reachable for the judgment calls
What we cover
- Developing strategy — and pressure-testing yours before you spend on it
- Keeping your marketing team on track for continual improvement
- Reading the numbers: what’s working, what’s noise, what’s next
- Campaign, offer, and pricing decisions as they come up
Advisor or Fractional CMO?
Choose the Advisor when marketing has an owner inside your company and that person wants counsel. Choose the Fractional CMO when marketing has no owner — an advisor can’t fix an empty chair.