Fractional CMO

A fractional CMO develops your marketing team, leads your marketing department, and implements winning strategy that grows your business. That’s the whole job — leadership, not labor. Your team and contractors execute; I make sure what they execute is worth executing, and that someone is accountable for the result.

The cadence

The engagement runs on one rhythm, and everything hangs from it:

• AnnualGoals set with you — revenue, memberships, locations. The year has a number and the number has an owner.
• QuarterlyStrategies that pursue those goals — each quarter gets a plan, a budget, and the campaigns to carry it.
• WeeklyAccountability with your team — I work directly with your marketing people to keep the quarter on track.

What I take ownership of

Strategy & brand

• Your winning marketing strategy, built for your service mix
• Cohesive, elevated branding — and the messaging that earns your reputation
• A comprehensively mapped customer journey, from first search to loyal member

Memberships & pipeline

• Recurring membership growth backed by dependable lead generation
• KPIs that make you money — identified, owned, and reviewed weekly

Team & systems

• Dependable marketing systems your team can actually run
• Hiring your marketing employees and contractors — and leading them once hired
• Future growth goals, and the new strategy to reach them

What the first 30 days look like

By the end of the first month you have a comprehensive marketing plan and the leadership to implement it through the quarter. No six-week discovery theater — the diagnostic and the plan land fast, because the cadence can’t start without them.

Who it fits

Established massage, spa, and med-spa companies — typically seven and eight figures — where the CEO is still the de facto marketing director and knows that has to change. If that’s not quite you yet, the Half-Day Consult or the Ongoing Advisor may fit better.